Images

Overview

Images are fundamental visual elements in Marq that enable rich, professional content creation across templates and projects. They serve as the building blocks for compelling marketing materials, brand communications, and personalized documents. Understanding how images work in Marq is essential for template creators, brand administrators, and end users who need to create visually engaging content.

Unlike text-based smart fields that can be easily modified through APIs, images in Marq operate through a sophisticated asset management system that prioritizes brand consistency, user experience, and creative flexibility.

Understanding Images in Marq

What Are Images in Marq?

Images in Marq are visual assets that can be:

Static elements embedded directly in templates
Dynamic placeholders that users can replace with their own content
Brand-controlled assets managed centrally by administrators
Data-driven elements populated automatically from external sources

Key Image Types

Template Images

Background graphics and decorative elements
Placeholder images that guide users on content expectations
Brand-compliant imagery pre-approved for use

User Uploaded Images

Photos uploaded by end users for personalization
Custom graphics created outside of Marq
Dynamic content that changes per project

Data-Connected Images

Property photos from MLS feeds
Product images from e-commerce systems
Headshots and profile images from CRM databases

Image Architecture in Marq

Image Smart Fields

Images can be configured as smart fields in templates, allowing for dynamic replacement:

{{property_image}}
{{agent_headshot}}
{{company_logo}}
{{background_hero}}

When creating projects from templates, these smart fields can be populated through:

Manual upload by end users
Data automation from connected systems
URL-based injection through template links
API integration from Project API payloads

Image Sources and Management

Upload Sources

Direct file upload from devices
URL-based image insertion
Cloud storage integration
Data automation feeds

Supported Formats

JPEG/JPG for photographs
PNG for graphics with transparency
SVG for scalable vector graphics
WebP for optimized web imagery

Integration Patterns

With Data Automation

Images can be seamlessly integrated with Marq's data automation features:

Property Listings Integration

{
  "dataSmartFields": [
    {
      "dataSetName": "Properties",
      "columns": [
        {
          "column": "mlsNumber",
          "value": "123456"
        }
      ]
    }
  ]
}

When this data is applied, associated property images are automatically populated into designated image smart fields.

With Template Links

Images can be dynamically set through URL parameters:

https://app.marq.com/documents/editNew/template-id?custom_document_smart_field_hero_image=https://example.com/image.jpg

This enables dynamic image injection for campaigns and personalized communications.

Additional Resources

Marq Help Center - Images